Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Yet K-Pop has made great strides in bridging the cultural divide. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Korean Foundation for International Cultural Exchange. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. The K-Pop wave has been well documented in the United States. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. . As for the occupation, most of them are students followed by nurses or caregivers. The money is mostly obtained from parents or working part-time jobs. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. K-pop fan activism within the BLM movement emerges from this broader history. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz 10.14.20. K-Pop itself has been crafted with the goal of accessibility in mind. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. It isn't just BTS fans who are this passionate. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. In addition, regardless of the fans demographic such as religion . var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. A Medium publication sharing concepts, ideas and codes. A paid subscription is required for full access. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Check your email for magic link to sign-in. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. However, the popularity of the kpop genre is that as been spreading across the nation. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Statista. 3. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Participation is voluntary and all information is confidential. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. to incorporate the statistic into your presentation at any time. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . "Popularity of South Korean pop music (K-pop) worldwide in 2021." What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Visuals Visuals Visuals. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Following the US, there are 31 respondents from Europe and 28 from Canada. We at Brandwatch love data, K-pop, and we definitely love BTS. allkpop is a registered trademark of 6Theory Media, LLC. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. As the K-pop fandom's political organization becomes even more mainstream,. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. This is consistent across both Instagram Followers and YouTube Views. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. K-Pops wide appeal across Asia is due to several factors. Learn more about how Statista can support your business. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. 1. All Rights Reserved. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. If you are an admin, please authenticate by logging in again. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. To use individual functions (e.g., mark statistics as favourites, set Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. To use individual functions (e.g., mark statistics as favourites, set In, Korean Foundation for International Cultural Exchange. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Tentu, hal ini belum bisa dikonfirmasi. to incorporate the statistic into your presentation at any time. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. You can only download this statistic as a Premium user. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This statistic is not included in your account. (2022). Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . They run fan sites, create self-designed band merchandise and produce. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Korean Foundation for International Cultural Exchange. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Finally, audiences who are 55 years old and above make up 2% of site traffic. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Your home for data science. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. As a Premium user you get access to the detailed source references and background information about this statistic. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Finally, heres come the end of this writing. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. "BTS always seem to do better and better after each comeback, especially on the charts. Because most of kpop fans are tweens and teens. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Access to this and all other statistics on 80,000 topics from, Show sources information Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Fans recently crowdfunded around 3 million baht (around $95,000) to . In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. You can also find the Tableau Public visualization dashboard Ive created to support this article. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. In Korea, Kpop (both male and female groups) are largely made up of female fans. But there are two acts, both K-pop, who leave the rest in the dust. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Uncover where K-Pop has made its mark globally and where its biggest audience lies. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. You need to sign in so you can join the quiz. [Price List], 5 Steps For Sending The Perfect Demo Submission. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. K-Pop's wide appeal across Asia is due to several factors. 28 Feb 2023 06:29:24 Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! It's easy! Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Love that more females are listening to female groups. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. They appoint South Korean stars as brand ambassadors . But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. compared tothe number of followers that artist has. Spanish tracks and collaborated with local artists. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. As a Premium user you get access to background information and details about the release of this statistic. Chart. Fans waited in line for days to see . Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. (image via Vivid Seats) Vivid Seats also notes . This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN.