forced diversity in advertising forced diversity in advertising

I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. Scratch that. For more information about this processing of personal data, check our Privacy and Cookie Policy. (Facebook Advertising) 10. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. Levin is probably the smartest, most observant, most literate social/political commentator out there. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. These days, we are all seeing a hell of a lot of propaganda. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. https://en.wikipedia.org/wiki/Sister You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? As you can see, you are hardly alone. I am so sick and tired of seeing that one race on TV all day!! The Cranky Creative], TOTALLY agree with your point of view Will! The only thing I can guess is advertisers are trying to social engineer society. Im a lush so this will be perfect! It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Also, diversity does not only mean blackswhere are the Latinos especially? My wife and I often wonder doesnt this also have an immediate negative effect? Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? All told, falsely advertising diversity ends up supporting racism. We are living the nightmare of Atlas Shrugged whodathunkit? James Gilbert, CloudCherry, 13. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Im not a writer and cant articulate the story like you did. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Orthere are a lot more blacks in America than I thought. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. It is refreshing to see an advertisement showing an all white traditional family. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. You are far from alone, Bob. No, I suggest you do a web search to find what you are looking for. I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! (Quick experiment: Do a Google image search for white family and black family and see what you get.). Exactly everything Ive been thinking and seeing too. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. The ANA asks you to accept cookies for performance, social media and advertising purposes. To a black person, diversity means adding black people. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. To be honest, I feel more badly for any black people watching this crap. How TV ads perpetuate anti-Black racism - Quartz There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. That equates to about 3% of the poster images. Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! He seemed like a great person, but his take on women in business wasnt resounding, to say the least! And no wonder. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. I keep my business behind closed doors where it belongs!!! Youre right, Joey TV *is* unwatchable. LGBQT. But leave me out of it. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. GoodRx The Garcias are good at getting the most out of things. Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. As a 73 year old white male. Certainly the George Floyd killing was a catalyst. But in sum, they were extremely sinister. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. Its the far left wing radical idiots that want to appease people of color. This is an advertising blog, after all. If everyone sits around complaining but not taking any action they and their agenda win. If blm does not get their way, they burn down the cities. That might seem to make sense but do you know a lot of really poor Asian people in America? For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Lets not reduce the dignity of humans with dark skin to that mindset. The target demo is never the minority actors depicted in ads. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. No wonder black fatigue is becoming a thing. Who would we need to contact to bring this to their attention? I closed it down soon after I closed down my business. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? This is so fake, who fights in our wars? As is Jardiance Ron. Hes whiter than just about any white person you know. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. This is not authentic. Boycott the ads and dont buy the products. Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L.
I hear you. Its annoying to see so much over representation. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. Most interracial couples I know of and see are either Asian-White or Hispanic-White. So much for being a racist country.). Especially for the scumbags that are part of The Frankford School. Remember the Starbucks red cup debacle from a few years back? Great points, G! I had that same thought- and Im a white woman! Why Prioritizing Diversity is Key in Connected TV Ads I am wondering if there is a way to get this information and observations out to a larger public forum? The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. Its gotten so bad that I mute commercials, look the other way, or change the channel now. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. This must stop before it escalates beyond any controlled means. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? Thanks Madge, you nailed it. If you get a chance, tell them what you think on social media, too . We knew this was coming, and are not struggling for reasons like the normies do. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Yet, pay attention to major retailers. I feel advertising should be proportionate with the population. blacks commit crime at higher rates Just dont use the dreaded C (Christmas) word though. As a white person, and proud of it, my race and history is being erased. And when it really comes down to brass tacks, the end of our currency lies at the heart of much of this as well. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. I agree that we need to tell the advertisers what we want by not purchasing their items or services. And the viewers are being insulted. I noticed that as well about the lack of mention of race in news articles about crimes committed. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Its pretty funny because my husband and I were just talking about this the other day. Theyre just trying to make them appear as white families. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! What Works For Diversity And What Doesn't? Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. Thats right we cant. Because all they want is welfare. And yet we cant say Merry Christmas. Yes, the lgbtq is a cult. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! Or men like my husband who isnt lazy and isnt a criminal? Now, we are in the minority. These are proven statistics. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. Thanks for taking the time to say it! But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). Then stop buying General Mills products. We are headed in the same direction. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. But, as with most things, acceptance is growing as the real world begins to catch up. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! (See: Jeremys Razors.) I understand what my staff is going through; I dont have to conduct research studies. (Ok, so sue me or yell at me, Im too old to care.). It is actually quite embarrassing. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. As someone who, like you, has been down his share of rabbit holes, I agree. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. And getting worse by the day. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. I think what irks me about it is the people making the choices. The comments to the thread are right on the money too. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. So insulting. Id like to blackball every company stuffing this crap down my throat but where would I go. Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. White girls too. . What marketing genius came up with that concept? And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. What happened to the concept of target market? Infiltrated from within. Yep, that about describes our institutions today. What turned me to GOP? Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. I am a middle aged white woman. :p. Scratch Duck Duck Go. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. I couldnt have agreed with you any better!!! https://www.milleradagency.com/about/miller-crew/erik-radle/. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Advertisers are 'trying too hard' to demonstrate diversity Always appreciate your thoughtful comments. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. And insulting not only to our cultures, but to our intelligence as well. Its shallow and degrading. Yeah, Im not seeing how follow the money works here. The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. Im glad you found some catharsis in this blog post and in the reader comments. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Yeah, the same idea applies here. Spot on! And youre right. Diversity and inclusion in advertising in the U.S. - Statista Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. So now, some black people are using their skin color to get their way and win the ghetto lotto. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. But God save the queen Kim, she will change this all in a generation or two. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. All this black advertising and also black programming has truly gotten out of hand. It is because they loath to present young white men as heroes or role models. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. Awakening normies are providing me with much merriment. And why would I? Surprised? The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . You shouldnt be.). Here is link to study. Giving in to these groups of people and cults. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. And I certainly find it curious how everything has exploded all at once. Thats captain vanilla. In reality the actual investors have no clue how their portfolios are being used. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. Thanks for reading. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. I am making a mental note to avoid these products. Sooooo, does this mean we can put systemic racism in America to bed now? I could give hundreds of examples, but a couple of recent examples jump to mind. What exactly do you mean? yes white males need not applyespecially blonde males racism, discrimination. We know the key is authenticity. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Excellent points. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) And if many people still choose not to intermarry, so be it. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. I became republican for this reason. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. The net result is even fewer white people in commercials. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Just rather the observations of someone that knows more about marketing than most people. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. Your company may already be a member.View our member list to find out, or create a new account. And unfortunately, the frequency of the misrepresentation is only one part of the problem. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. They were landed, like me. You know its not right to be white in todays Woke society . Sad and creepy, but not surprising. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. https://en.wikipedia.org/wiki/Father In my youth you could even have called me a SJW. Then, make sure you do it. In Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, writer Jim Thompson cites a study that shows just how out of whack peoples perceptions are regarding the size of different populations by income, race, religion, gender identity, and more all due to the agenda-driven programming we are being force-fed on TV. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. Interesting, on his website there are no blacks working at his firm. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. That seems to be the only recourse we have left. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. This is far from reality. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. What if someone came out with the All White Network? In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values.