3.1.4 Payment period 5 Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Employment EasyJets Business Model Analysis Easyjet SWOT Analysis | Easyjet & Ryanair But its time that we took responsibility for the effect flying has on the environment. London airport is up for sale after airlines scrap flights [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Marketing They contracted to buy 12 brand new 737s from Boeing in 1997. Geneva was EasyJet's first new base outside the United Kingdom. 3.7 People 11 Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Shareholder We will write a custom essay specifically for you. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? This stability is a significant advantage for the growth of Easyjet A stakeholder can be a wide variety of people impacted or invested in the project. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Air France 2. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . ABSTRACT i (Coauthor(s): Premium Pressure groups and government. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. EasyJetHotels offers accommodation products throughout the airline's network. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. A shareholder, though, is someone who has invested in a corporation. London Southend Airport owner plans to sell up after Covid losses 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Analytical cookies are used to understand how visitors interact with the website. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [85], EasyJet serves 136 destinations (as of February 2019). This report will consist of an analysis of EasyJet's macro and micro marketing environment. Airline OPPORTUNITIES Local community and pressure groups. Low-cost carrier EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Stakeholder Premium Butterworths Company Law Handbook K. Walmsley. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Good Essays. Quality Glossary Definition: Stakeholder. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). 3.5.1 Check-in 9 Generally Accepted Accounting Principles. Germany [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. The perceived quality refers to; A customer opinion of a product value to him or her. The second "downstream" batch consists of both those who . Easyjet stakeholders. Introduction Low-cost carrier Airline Efficiency-driven operational model ( tutto quello che c e scritto sotto) According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". The organization can be of any kind meant to realize certain goals by the society. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. ACKNOWLEDGEMENT vi Investors - easyJet plc "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. KLM Sort By: Satisfactory Essays. THREATS 3.5.3 Customer support service 10 Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. 1 Brief history of Easyjet 3 ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. EasyJet has a unique geographical location because it was born in England. 1.Introduction The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. The airline's loyalty programme is called Flight Club. Thu 28 May 2020 04.59 EDT. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Stakeholders can affect or be affected by the organization s actions objectives and policies. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Creating a corporate culture implementing educating programs.Stelios, Premium A2 US Government and Politics A.J. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Easyjet Plc. Strategic management, Stakeholders of marks and spencer and their influence. Passengers occasionally had to wait longer for reimbursement of their expenses. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. This had a negative impact on customers, EasyJet has . external stakeholders are from outside of the company but, Free [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. 3. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Name: Doancan Yksel Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 What are airline stakeholders? - Quora In addition there are different levels of stakeholders: primary and secondary. The two organisations I will be looking at are Tesco and Macmillan. Case Study easyJets $500 Million Gamble The company sells its own tickets directly to the user trough the Internet, Premium More than 29 million passengers carried by the largest airline company EasyJet in the UK. 2008 2007 Change. In the early 2000s McDonalds saw for the first, Premium In other words, your project's stakeholders are the . They contracted to buy 12 brand new 737s from Boeing in 1997. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. easyJet is one of the world's most successful low-cost airlines. TABLE CONTENT 3.1.1 Price List 4 This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Also the product that airlines serve is a somewhat typical service. who are the stakeholders of easyjet - digitalexpertzone.com Picture 1. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi Stakeholder theory. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Direct or indirect. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Low-cost carrier London Gatwick Airport Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Better Essays. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium In the sense these parties anticipate many from the organization. Political Factors Easyjet stakeholders. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Other impacts 10 [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Strategic management Simple & Easy EasyJet Titles. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. easyJet Plc engages in the provision of passenger airline and carrier services. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Easyjet Plc Porter Five Forces Analysis - Fern Fort University The Annual General Meeting will be held on Wednesday, 23 December 2020. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease.
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